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— Real Simple Campaign
— Real Simple
— Real Honest Campaign
— Real Honest
— Real Flavor Campaign
— Real Flavor
Spindrift is a sparkling water company whose primary selling point is its simplicity:
They use just two ingredients—sparkling water and juice squeezed from real fruit.
In a market dominated by brands such as Bubly and LaCroix, Spindrift’s commitment to transparency and natural, REAL ingredients is its defining feature, and highlighting this unique selling point will set them apart from the competition.
This ad exploration outlines three potential campaigns that leverage this distinctiveness to elevate the brand, each focused on "realness".
Spindrift is a sparkling water company whose primary selling point is its simplicity: They use just two ingredients—sparkling water and juice squeezed from real fruit. In a market dominated by brands such as Bubly and LaCroix, Spindrift’s commitment to transparency and natural, REAL ingredients is its defining feature, and highlighting this unique selling point will set them apart from the competition. This ad exploration outlines three potential campaigns that leverage this distinctiveness to elevate the brand, each focused on "realness".
Spindrift is a sparkling water company whose primary selling point is its simplicity: They use just two ingredients—sparkling water and juice squeezed from real fruit. In a market dominated by brands such as Bubly and LaCroix, Spindrift’s commitment to transparency and natural, REAL ingredients is its defining feature, and highlighting this unique selling point will set them apart from the competition. This ad exploration outlines three potential campaigns that leverage this distinctiveness to elevate the brand, each focused on "realness".
Spindrift is a sparkling water company whose primary selling point is its simplicity: They use just two ingredients—sparkling water and juice squeezed from real fruit. In a market dominated by brands such as Bubly and LaCroix, Spindrift’s commitment to transparency and natural, REAL ingredients is its defining feature, and highlighting this unique selling point will set them apart from the competition. This ad exploration outlines three potential campaigns that leverage this distinctiveness to elevate the brand, each focused on "realness".
Spindrift is a sparkling water company whose primary selling point is its simplicity: They use just two ingredients—sparkling water and juice squeezed from real fruit.
In a market dominated by brands such as Bubly and LaCroix, Spindrift’s commitment to transparency and natural, REAL ingredients is its defining feature, and highlighting this unique selling point will set them apart. This ad exploration outlines three potential campaigns that leverage this distinctiveness to elevate the brand, each focused on "realness".
Initial Research Here
Real Simple Campaign
Real Simple Campaign
Real Simple Campaign
Campaign 1: Real Simple ("It Doesn't Get Any Simpler")
Key Message: Focus on Spindrift being down-to-earth, natural, and simple, emphasizing its use of just two ingredients: sparkling water and real squeezed fruit.
Goals: Differentiate from competitors, and improve brand trust and perception through product transparency.
Audience: Health-conscious individuals, ~27–42
Tone/Visuals: Simplistic messaging, earthy watercolor backgrounds, and simple math equations.
Campaign 1: Real Simple ("It Doesn't Get Any Simpler")
Key Message: Focus on Spindrift being down-to-earth, natural, and simple, emphasizing its use of just two ingredients: sparkling water
and real squeezed fruit.
Goals: Differentiate from competitors, and improve brand trust and perception through product transparency.
Audience: Health-conscious individuals,
~27–42
Tone/Visuals: Simplistic messaging, earthy watercolor backgrounds, and simple math equations.
Campaign 1: Real Simple ("It Doesn't Get Any Simpler")
Key Message: Focus on Spindrift being down-to-earth, natural, and simple, emphasizing its use of just two ingredients: sparkling water and real
squeezed fruit.
Goals: Differentiate from competitors, and improve brand trust and perception through product transparency.
Audience: Health-conscious individuals, ~27–42
Tone/Visuals: Simplistic messaging, earthy watercolor backgrounds, and simple math equations.
Campaign 1: Real Simple ("It Doesn't Get Any Simpler")
Key Message: Focus on Spindrift being down-to-earth, natural, and simple, emphasizing its use of just two ingredients: sparkling water and real squeezed fruit.
Goals: Differentiate from competitors, and improve brand trust and perception through product transparency.
Audience: Health-conscious individuals, ~27–42
Tone/Visuals: Simplistic messaging, earthy watercolor backgrounds, and simple math equations.
Real Honest Campaign
Real Honest Campaign
Campaign 2: Real Honest ("We Keep It Real")
Objective: Highlight Spindrift's honesty and straightforwardness in both its ingredients and its messaging, employing sarcasm and humor.
Goals: Increase engagement and build brand personality.
Audience: Gen-Z–younger Millennials with a sense of humor, ~18–34
Tone/Visuals: Sassy, snarky, and direct ("real"ness).
Campaign 2: Real Honest ("We Keep It Real")
Objective: Highlight Spindrift's honesty and straightforwardness in both its ingredients and its messaging, employing sarcasm and humor.
Goals: Increase engagement and build brand personality.
Audience: Gen-Z–younger Millennials with a sense of humor, ~18–34
Tone/Visuals: Sassy, snarky, and direct ("real"ness).
Real Honest Campaign
Campaign 2: Real Honest ("We Keep It Real")
Objective: Highlight Spindrift's honesty and straightforwardness in both its ingredients and its messaging, employing sarcasm and humor.
Goals: Increase engagement and build brand personality.
Audience: Gen-Z–younger Millennials with a sense of humor, ~18–34
Tone/Visuals: Sassy, snarky, and direct ("real"ness).
Real Honest Campaign
Campaign 3: Real Flavor ("Spindrift x Home Chef crossover")
Objective: Collaboration with Home Chef to educate consumers on Spindrift's drink-making process and showcase its variety of flavors, which are uniquely flavorful due to the use of real fruit.
Goals: Expand market reach through cross-promotion, increase brand awareness, and boost sales.
Audience: Families and Millennials–younger Gen-X, ~29–44
Tone/Visuals: Bright and colorful, with a focus on taste, as this collaboration will include food pairings for various flavors of Spindrift.
Real Flavor Campaign
Campaign 3: Real Flavor ("Spindrift x Home Chef crossover")
Objective: Collaboration with Home Chef to educate consumers on Spindrift's drink-making process and showcase its variety of flavors, which are uniquely flavorful due to the use of real fruit.
Goals: Expand market reach through cross-promotion, increase brand awareness, and boost sales.
Audience: Families and Millennials–younger Gen-X, ~29–44
Tone/Visuals: Bright and colorful, with a focus on taste, as this collaboration will include food pairings for various flavors of Spindrift.
Real Flavor Campaign
Campaign 3: Real Flavor ("Spindrift x Home Chef crossover")
Objective: Collaboration with Home Chef to educate consumers on Spindrift's drink-making process and showcase its variety of flavors, which are uniquely flavorful due to the use of real fruit.
Goals: Expand market reach through cross-promotion, increase brand awareness, and boost sales.
Audience: Families and Millennials–younger Gen-X, ~29–44
Tone/Visuals: Bright and colorful, with a focus on taste, as this collaboration will include food pairings for various flavors of Spindrift.
Real Flavor Campaign
Real Flavor Campaign
Red Umbrella:
Buzzfeed-like quiz
Purple Umbrella:
Our farmers will explain/demonstration Spindrift-making process
Green Umbrella:
Home Chef will explain how their service operates
Blue Umbrella:
Chances to win coupons
Orange Umbrella:
#TasteTheDifference photo booth
Black Umbrella:
Sample the two potential flavors, then cast a ballot (will also hand out Spindrift business cards with the information for online voting)
Red Umbrella:
Buzzfeed-like quiz
Purple Umbrella:
Our farmers will explain/demonstration Spindrift-making process
Green Umbrella:
Home Chef will explain how their service operates
Blue Umbrella:
Chances to win coupons
Orange Umbrella:
#TasteTheDifference photo booth
Black Umbrella:
Sample the two potential flavors, then cast a ballot (will also hand out Spindrift business cards with the information for online voting)
Red Umbrella:
Buzzfeed-like quiz
Purple Umbrella:
Our farmers will explain/demonstration Spindrift-making process
Green Umbrella:
Home Chef will explain how their service operates
Blue Umbrella:
Chances to win coupons
Orange Umbrella:
#TasteTheDifference photo booth
Black Umbrella:
Sample the two potential flavors, then cast a ballot (will also hand out Spindrift business cards with the information for online voting)
Red Umbrella:
Buzzfeed-like quiz
Purple Umbrella:
Our farmers will explain/demonstration Spindrift-making process
Green Umbrella:
Home Chef will explain how their service operates
Blue Umbrella:
Chances to win coupons
Orange Umbrella:
#TasteTheDifference photo booth
Black Umbrella:
Sample the two potential flavors, then cast a ballot (will also hand out Spindrift business cards with the information for online voting)
Campaign 3: Real Flavor ("Spindrift x Home Chef crossover")
Objective: Collaboration with Home Chef to educate consumers on Spindrift's drink-making process and showcase its variety of flavors, which are uniquely flavorful due to the use of real fruit.
Goals: Expand market reach through cross-promotion, increase brand awareness, and boost sales.
Audience: Families and Millennials–younger Gen-X, ~29–44
Tone/Visuals: Bright and colorful, with a focus on taste, as this collaboration will include food pairings for various flavors of Spindrift.
Real Flavor Campaign
Red Umbrella:
Buzzfeed-like quiz
Purple Umbrella:
Our farmers will explain/demonstration Spindrift-making process
Green Umbrella:
Home Chef will explain how their service operates
Blue Umbrella:
Chances to win coupons
Orange Umbrella:
#TasteTheDifference photo booth
Black Umbrella:
Sample the two potential flavors, then cast a ballot (will also hand out Spindrift business cards with the information for online voting)
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