Adobe Photoshop
Featured are four different zoo ads I created, each for a different U.S. zoo, and each experimenting with a different style of advertising.
Adobe Photoshop
In the 1998 film The Truman Show, the titular Truman discovers that his entire life is being filmed and broadcast to the world for a television show. None of the viewers consider the ethics of watching someone else's entire life without that person’s consent, and to them, his unawareness just makes the show more entertaining, as it’s something candid. The ending scene where Truman escapes the set is shown on the television screen of this poster, since the audience has known his world was fake the whole time, but he has been oblivious. I chose to have his head be the television set because his entire world is the show, and so his eyes could be blocked/replaced with the screen as well—he’s essentially seeing the world through the screen, as what happens on the screen is what he’s experiencing in that moment of time. For this mockup, I wrote all of the text in the credits from scratch, using a special font. I also added in all of the logos and such towards the bottom, trying to stick to the proper formatting of an actual movie poster.
Featured are four different zoo ads I created, each for a different U.S. zoo, and each experimenting with a different style of advertising.
Featured are four different zoo ads I created, each for a different U.S. zoo, and each experimenting with a different style of advertising.
Unique Selling Point (USP) Ad
Unique Selling Point (USP) Ad
Activism Ad
Emotional-Persuasion Ad
Activism Ad
Palette Experimentation
Emotional-Persuasion Ad
Emotional-Persuasion Ad